In luv with Heidi Merrick

This summer I am interning for the blog Damsel in Dior, and last week, I was lucky enough to accompany her on a tour at the Heidi Merrick showroom in downtown L.A. We arrived in the somewhat dodgy area and had a bit of trouble at first finding the correct address. After a few minutes of wondering around, we were able to find the large building that Heidi Merrick’s showroom along with many other labels hold creative spaces. Entering the space was like opening the door to a fashion fantasy. There were several different collections hanging on racks as well as people hand creating the glamorous pieces right in front of out eyes. Everyone there was incredibly kind and ready to answer any (and all) of my numerous inquiries about the incredible garments. One of my favorite parts of the experience was not only being able to see and touch the clothes (before they’re even in stores) but also seeing the large inspiration board that was a compilation of magazine and runway photos as well as sketches. This is similar to what I have been doing since I was roughly ten years old and it was reassuring to know that the pros do the exact same thing! I am so grateful for this experience and hopeful I get more in the future!

Merrick’s pieces are easy to wear and versatile. She uses smart, unexpected fabrics and colors to put a twist on items like a classic blazer and leather pants.

 

Here are some of my picks from Heidi Merrick’s Spring 2012 Collection:

 

* All items available at Heidimerrick.com.

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Target: Splurge vs. Steal

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This season at Target, you can find look-a-likes to nearly every one of you fave high end designer pieces. I’m not saying that sometimes you don’t actually want “the real thing” but if you want to delve into new trends without breaking the bank, I suggest checking out Target.com (where you can purchase everything in the right hand/steal column).

*The designer/splurge items featured in the left hand column can be found on: net-a-porter.com, celine.com, proenzaschouler.com, and nastygal.com.

Earth Goddess

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This season let your inner earth goddess shine! These pics are all in earthy tones that can be incorporated into many different looks and can be versatile for many seasons to come! 

Items from left to right: Kenneth Jay Lane beaded necklace $143, Sally Hansen Insta-Dri polish in snappy sorbet $5, House of Harlow 1960 pyramid cocktail ring $55, Super Sunglasses Lucia Sunnies $165, Night Cap Genevieve Gown $535, Cynthia Vincent Berkely Bag $350, Cynthia Vincent Petra Heels $350, Monserat De Lucca Saber Skull Ring $84. 

*Items available at: cynthiavincent.net, nightcapclothing.com, shopbop.com, and cvs.com. 

 

Beachy Keen

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As the weather gets warmer, it’s important to be ready for a day at the beach! The items and accessories will have you covered (literally) in all departments! 

Items from left to right: Pamela Love bronze & silver pyramid cuff $239, Night Cap falling flowers tunic (seen on model) $473, Neutrogena sunblock spray $12, Anthropologie sweetheart patchwork malliot $218, Musa crystal embellished sandals $470, Michael Kors jet set tote $280, Ray-Ban original wayfarer shades $150, and solid pastel hair tie set $45. 

*items available at: Anthropologie.com, net-a-porter.com, barneys.com, shopbo.com, cvs.com and nightcapclothing.com.

Summer Concert

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This summer there are many music festivals and concerts going on, so it’s important to be prepared and know what to wear. This outfit is perfect for a laid back concert in the afternoon. It can transition to nighttime with a wedge sandal or a cardigan!

Items from left to right: Isharya gold-plated onyx ring $140, Aerie tassel cami $34.50, model featured in Free People floral shorts $68, la mer snake bali watch $188, Patricia Nash vintage flap handbag $128, Halogen cat’s eye sunnies $68, Current/Elliot boyfriend shorts $126, and Old Navy sandals $24.95.

*Items available at: aerie.com, nordstrom.com, net-a-porter.com, Macyz.com, and lamercollections.com.

Day in the Park

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Are you looking for a fun day in the park? Don’t forget these essentials and of course, you’re furry friend! 

Items from left to right: Gucci 3502/S sunnies $345, Klean Kanteen in reef blue $19.95, Old Navy white button-back 3/4 sleeve pullover $19, Le Sport Sac 7008 travel tote in electraflower print $98, J. Crew pink toothpick jeans $125, Sperry Top-Sider boat shoe in kelly green patent $90, Chuckit! ultra ball dog toy $7. 

*Items available at: sunglasshut.com, kleankanteen.com, oldnavy.com, lesportsac.com, net-a-porter.com, sperrytopsider.com, and petco.com. 

Summer Night Out!

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Looking for something classy to wear for a night out in the city? We’ve got you covered with a sweet, girly outfit that  fits and flatters many different types of girls. This look requires you to go all out girly-vintage. We suggest long dark lashes, a perfect red pout and soft flowing 1940s inspired hair. 

Featured: Milly D’orsay floral jacket $225, Jimmy Choo Siskin heels $895, Zara chewing gum crossover dress $60, Banana Republic Claudia python clutch $80, M.A.C. Russin Red lipstick $14.50, Simply Vera Vera Wang flower earings $12.60. 

*Items available on: Net-a-porter.com, Jimmychoo.com, Zara.com, Bananarepublic.com, Nordstrom.com and Kohls.com.