WWDMagic in Vegas

This past week, I got the opportunity to work with a research team collecting data and raising awareness at WWDMagic. I got to speak with people from all over the world, and learned more about textiles than I ever thought I needed to know! I also got to see previews of many well-known international brand’s Fall 2014 collections (not yet in in stores). Getting buyers and manufacturers input on the show, as well as hearing stories of their experiences was so incredibly inspiring. I was able to attend WWDMagic (the main show), Sourcing, and Project. Here are some photos from the trip.

**All photos by me unless otherwise stated**

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Above: Panel talking about “Marketing Made in America” featuring an Anthropologie designer and buyer.

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Above: The group I worked with (from L to R): Nicole, Me, Janelle and Mckenna.

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Above: Panel of costume designers and stylist from Mad Men, American Idol, Revenge and True Blood.

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Thanks for reading!

xx Aly

LA Textile Show

On Tuesday October 1st, I had the opportunity to attend the LA Textile Show¬†with one of my classes from school at the California Market Center in Downtown LA. It was a very special opportunity seeing that students are not regularly allowed into industry events such as this. At the show we learned about color forecasting for the Fall/Winter 2014 season. We got the insight on what colors we should look forward to and where they will be used i.e: women’s wear, kids, or home to name a few. We were told by experts to expect many deep navys, nude/earth tones, purples and animal/skin prints for the upcoming season. It was really amazing to see all the fabrics that designers and buyers were browsing to actually use in future collections. I didn’t realize how big that part of the process is and it’s really where fashion begins. Textiles are where the creative process is born and I find it so incredibly interesting to see in person.

Next week I will be attending and volunteering at Fashion Week LA and plan on sharing some of my experience here. So be on the lookout!

Here are some snaps from the textile show:








Me on the left and some of my friends from class!

Thanks for reading! Have a great weekend!

xx Aly