Heidi Merrick Fall 2012

 

Yesterday I ran a quick errand for Damsel in Dior to Heidi Merrick‘s studio in Downtown LA and was reminded of how much I adore her clothing! A few months ago I actually got to meet Heidi at an event in Beverly Hills and she was so sweet and down to earth. Her clothing is simple and to the point but she adds key details that really bring something special to each piece. Above are some of my favorite looks from her Fall 2012 collection. These pieces are all very wearable and versatile with undeniable class. I am excited to see what she brings to collections to come!

Can you tell I LOVE Fall fashion?!

Xx Aly

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A.Sweet. Evening!

     Last night, I was lucky enough to attend the POP of Candy Party hosted by A.Sweet. Boutique and Damsel in Dior in Beverly Hills. Since I began interning for Jacey at Damsel in Dior, I have been given so many great opportunities and have met so many really important people in the fashion and entertainment bizz. Not to mention, I have learned how to properly blog and use photoshop! 🙂

     Last night I was lucky enough to talk with Catt Sadler (of E! News) and E!’s Fashion and Lifestyle Director (who are both good friends of Jacey). I also got to meet representatives of many P.R. firms, including a couple girls from JLo’s production company. One of my favorite things about last night is I got to meet designer Heidi Merrick of her company of the same name. She was so down to earth and she was SO happy that Jacey was wearing one of her dresses (see adorable stripped dress above)! Heidi was really interested in what I do as an intern for Jacey so I actually got to talk to her for a while AND HUG HER! Other’s I socialized with included successful professional bloggers, various jewelry/clothing designers, people of E!, fashionistas and the owner of A.Sweet.

     What a great night! I am so thankful for the connections I made! Can’t wait for more opportunities like this in the future! My advice is to take the risk and put yourself out there, something great is bound to come from it even if it’s unexpected! 🙂

In luv with Heidi Merrick

This summer I am interning for the blog Damsel in Dior, and last week, I was lucky enough to accompany her on a tour at the Heidi Merrick showroom in downtown L.A. We arrived in the somewhat dodgy area and had a bit of trouble at first finding the correct address. After a few minutes of wondering around, we were able to find the large building that Heidi Merrick’s showroom along with many other labels hold creative spaces. Entering the space was like opening the door to a fashion fantasy. There were several different collections hanging on racks as well as people hand creating the glamorous pieces right in front of out eyes. Everyone there was incredibly kind and ready to answer any (and all) of my numerous inquiries about the incredible garments. One of my favorite parts of the experience was not only being able to see and touch the clothes (before they’re even in stores) but also seeing the large inspiration board that was a compilation of magazine and runway photos as well as sketches. This is similar to what I have been doing since I was roughly ten years old and it was reassuring to know that the pros do the exact same thing! I am so grateful for this experience and hopeful I get more in the future!

Merrick’s pieces are easy to wear and versatile. She uses smart, unexpected fabrics and colors to put a twist on items like a classic blazer and leather pants.

 

Here are some of my picks from Heidi Merrick’s Spring 2012 Collection:

 

* All items available at Heidimerrick.com.